The Road to Equality - 2011 HRC Annual Report

Details
  • Title: The Road to Equality - 2011 HRC Annual Report
  • Agency/Designer: Column Five Media
  • Client: Human Rights Campaign
  • Chapter: Washington D.C.
Design Team
  • Creative Director : Ross Crooks
  • Designer: Marshall Meier
  • Writer/ Mind Set Direct : Karen Kirchoff and Erica O'Brien
  • Director of Publications/ HRC: Janice Hughes
  • Design Director/ HRC: Robert Villaflor
Description
  • Goals: The goal was to take data from our newly commissioned HRC polls and make them more visually engaging.
  • Audience: For this piece our audience was primarily our strongest supporters, board members and major donors.
  • Challenges: Like any infographic, the challenge was to represent cold, hard data in way that connects to readers.

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